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Our New Logo!

For the past few weeks, Pastor Les and I had been working with Ms. Lianne Mah, a graphic designer based out of Calgary. I had never worked with Ms. Mah before, nor have I ever worked on any rebranding efforts. But I worked as the communications coordinator for Toronto City Mission briefly in 2013. And during that time, I had the responsibility of applying their new branding guidelines that they had recently implemented with the help of Ms. Mah.

I was very impressed with her work and when Pastor Les gave me this project of working on a new logo for the church, I knew that she was someone that I could trust to do excellent work for us. She was someone who not only had the appropriate skills, but also had experience working with churches and Christian Non Profits in the past. Hiring her was of course not my sole decision, Pastor Les was impressed with er past work as well.

Anyway, we went through several consulting processes with Ms. Mah, during which she drew out from our sometimes long-winded explanations what "mood" we wanted for the new logo. One of the things we did was to go through a "mood board", which was essentially a group of pictures and fonts that Ms. Mah put together to get the visual feel of what Pastor Les and I wanted. After going through this board (crossing off images and fonts we didn't like, and pointing out particular ones that we felt were especially helpful), she gave us several options for to choose from and tweak.

After several more meetings, Pastor Les narrowed down our choice to the logo as we see it. Ms. Mah's design concept for it is as follows:

"The logo is a modern and simplistic representation of the Northern Lights. It is inspired by the beams of light that shine throughout the sky from the lights. The logo evokes movement and symbolizes the people of Fort McMurray, youthful, vibrant and full of life."

It was perfect! It captured well the life and feeling that we wanted for the logo!

Ms. Mah will continue to work with us in the next several weeks by first creating various business related documents for us (such as business cards and letterheads), and any other publications we might need her to create for us. More importantly, she will provide our office with various "brand guidelines", which we will use to ensure that our publications and communication are always consistent and in line with this beautiful new logo we have.

As for the name NorthLife Fellowship Baptist Church, you'll have to wait until next week's "More From Les" feature to get a glimpse into the thought process that went behind that choice. Tune in next week to find that!

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